Recommendation Explanations & “Why Am I Seeing This?” Policy

Effective Date: 2026

Last Updated: 2026

This Recommendation Explanations & “Why Am I Seeing This?” Policy explains how Playflick may provide explanations, context labels, recommendation reasons, interest signals, “because you watched” messages, “because you liked” messages, “similar to” labels, personalised discovery notices, ad separation notices, and related transparency features on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Privacy Policy, Search, Rankings & Recommendations Policy, Automated Decision-Making & Profiling Policy, Recommendations Feedback & “Not Interested” Policy, Watch History & Continue Watching Policy, Search History & Query Suggestions Policy, Advertising Policy, and Account Suspension & Termination Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Recommendations Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Recommendation explanations help users understand why certain films, series, episodes, trailers, creators, communities, events, collections, playlists, or other content may appear in personalised areas of Playflick.

This policy explains:

How “why am I seeing this?” explanations may work
What recommendation signals may be shown to users
Why explanations may be simplified or incomplete
How recommendations differ from ads and sponsored placements
How users may control or influence recommendations
How Playflick may restrict recommendations for safety, privacy, or platform integrity

3. Feature Availability

Recommendation explanations, “why am I seeing this?” tools, personalised reason labels, interest labels, recommendation feedback controls, explanation pop-ups, account preference tools, and related transparency features may not be available to every user, country, account type, content type, device, browser, or app version.

Playflick may add, remove, restrict, redesign, suspend, or discontinue recommendation explanation features at any time.

4. Recommendation Explanation Examples

Playflick may display short explanations for recommended content where features are available.

Example explanations may include:

Because you watched a similar title
Because you liked this genre
Because this is popular in your region
Because this creator matches your interests
Because you added similar titles to your watchlist
Because you searched for related topics
Because this is trending now
Because people with similar viewing patterns watched it

5. Signals That May Influence Recommendations

Playflick may use different signals to recommend content.

Signals may include:

Watch history
Search history
Liked or disliked content
Watchlist and saved items
Ratings or feedback
Genres and categories
Creators followed
Community activity
Regional popularity
Language preferences
Device and playback signals
Content availability and eligibility

6. Explanations May Be Simplified

Recommendation explanations may be simplified summaries of complex systems.

A displayed explanation may not show every signal used to recommend content.

Explanations may omit or simplify details because of privacy, security, anti-abuse, technical, legal, user experience, or platform integrity reasons.

7. Explanations May Not Be Exact

Recommendation explanations may be approximate and may not always identify the exact reason a recommendation appeared.

Recommendations may be influenced by a combination of factors, including personal activity, content similarity, popularity, freshness, availability, safety settings, editorial systems, and platform design.

8. Privacy Limits

Playflick may limit recommendation explanations to protect user privacy and platform integrity.

Explanations may avoid revealing:

Another user’s private activity
Detailed user profiling information
Confidential ranking signals
Anti-abuse detection methods
Exact recommendation formulas
Private creator analytics
Sensitive account or security information

9. Recommendations Are Not Guarantees

A recommendation does not guarantee that a title, creator, event, community, product, or link is safe, accurate, available, suitable, endorsed, sponsored, or approved by Playflick.

Recommended content must still follow Playflick policies and may be removed, restricted, or changed if issues arise.

10. Ads and Sponsored Placements

Recommendations may be separate from ads, paid placements, sponsored content, brand deals, affiliate campaigns, or promotional placements.

Paid or sponsored items should be labelled where required by law or Playflick policy.

Users must not misrepresent paid promotion as an ordinary recommendation or independent editorial selection.

11. Editorial and Trending Explanations

Some content may appear because it is editorially curated, featured, trending, charting, seasonally relevant, regionally popular, newly released, or part of a collection.

These explanations may depend on editorial judgement, popularity signals, content availability, safety review, or collection design.

More information is available in our Editorial Curation, Featured Content & Staff Picks Policy and Trending, Charts & Popularity Lists Policy.

12. User Controls

Users may be able to influence recommendations through Playflick settings and feedback tools where available.

Controls may include:

Not interested
Hide this recommendation
Remove from watch history
Clear search history
Manage saved items
Manage followed creators or communities
Adjust content preferences
Use parental controls or age settings

13. Feedback Does Not Guarantee Removal

User feedback may help improve recommendations, but it does not guarantee that similar content will never appear again.

Similar recommendations may still appear because of trending signals, editorial placement, availability, shared categories, regional popularity, account settings, or technical limitations.

14. Watch History and Search History

Watch history and search history may influence recommendations where personalisation is enabled or where platform design uses those signals.

Users may be able to manage, pause, clear, or delete certain history records where features are available.

Clearing history may not immediately remove all recommendation effects because of caching, aggregated signals, saved items, likes, ratings, or other remaining signals.

15. Shared Devices and Household Use

Recommendations may be affected by activity on shared devices, family devices, smart TVs, browsers, connected devices, or accounts used by multiple people.

Users should review active devices, profiles, watch history, and saved items if recommendations appear influenced by someone else’s activity.

16. Children and Young Users

Recommendation explanations and recommendation systems may be adjusted for children, young users, age-restricted accounts, parental control settings, or legally required protections.

Playflick may limit certain recommendation explanations or personalisation features for safety, privacy, legal, or age-appropriate design reasons.

Serious child-safety concerns may result in immediate account action and reporting where appropriate or required.

17. Sensitive Recommendations

Playflick may restrict or adjust recommendations involving sensitive themes, mature content, self-harm themes, violent content, sexual content, medical themes, political themes, religious themes, or other sensitive topics where appropriate.

Recommendation explanations for sensitive topics may be limited or generalised to protect privacy, safety, and platform integrity.

18. Regional and Language Factors

Recommendations and explanations may differ by country, region, language, availability, licensing, local laws, content ratings, and user preferences.

A user may see a recommendation because content is available, popular, or newly released in their region or language.

19. Content Availability

Recommendations may change when content becomes unavailable, removed, expired, region-blocked, age-restricted, private, unlisted, rights-restricted, or payment-restricted.

Playflick may remove or reduce unavailable content from recommendation surfaces.

More information is available in our Content Availability, Removal & Expiry Notice Policy.

20. Confidential Recommendation Systems

Playflick may keep some recommendation methods, ranking formulas, anti-abuse signals, safety classifiers, fraud detection methods, and platform integrity systems confidential.

Users are not entitled to access confidential recommendation methodology or anti-abuse systems.

21. Manipulation of Explanations or Recommendations

Users must not manipulate recommendations, explanation labels, personalisation signals, rankings, or discovery systems.

Prohibited conduct may include:

Artificially inflating watch activity
Using fake accounts to shape recommendations
Manipulating metadata to appear in unrelated recommendations
Using bots to generate false interest signals
Submitting false feedback to harm competitors
Using misleading titles or thumbnails to enter recommendation surfaces
Trying to reverse engineer confidential ranking systems for abuse

22. Reports and Support

Users, creators, parents, guardians, rights holders, advertisers, or viewers may contact Playflick about confusing recommendations, misleading explanations, unsafe recommended content, recommendation manipulation, inappropriate recommendations, or recommendation feedback issues.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

The recommendation, explanation, content, creator, URL, surface, or account involved
A clear explanation of the issue
Any screenshots, timestamps, feedback actions, or supporting context
Whether the issue involves child safety, rights, fraud, privacy, advertising, or legal concerns

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

23. Enforcement

Playflick may take action where recommendation explanations, personalisation signals, feedback tools, metadata, recommendations, or related systems are abused or affected by policy violations.

Enforcement may include:

Removing recommendations
Adjusting recommendation signals
Ignoring invalid traffic or artificial engagement
Restricting feedback tools
Restricting recommendation eligibility
Restricting search or discovery visibility
Restricting accounts involved in manipulation
Removing content where rights or safety concerns apply
Suspending or terminating accounts for serious or repeated abuse
Preserving records for legal, safety, fraud, rights, advertising, or moderation reasons

24. Appeals and Review Requests

If your recommendation eligibility, explanation label, personalisation feature, content, account, or related feature was removed or restricted and you believe Playflick made a mistake, you may request a review under our Appeals Policy where available.

Contact:

Email: hello@playflick.com

Please include:

Your account email where relevant
The recommendation, explanation, content, URL, surface, or feature involved
The decision you are asking Playflick to review
Why you believe the decision was incorrect
Any supporting screenshots, feedback context, metadata context, or relevant details

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

25. Privacy and Data Retention

Playflick may process and retain recommendation records, explanation records, personalisation signal records, watch history records, search history records, feedback records, ranking records, review records, support messages, fraud signals, safety records, rights records, advertising disclosure records, and enforcement records.

These records may be retained for platform operation, recommendation quality, personalisation, user controls, rights protection, advertising disclosure, legal compliance, moderation, appeals, audits, fraud prevention, safety, and platform integrity.

More information is available in our Privacy Policy, Data Retention Policy, and Evidence Preservation Policy.

26. Changes to This Policy

We may update this Recommendation Explanations & “Why Am I Seeing This?” Policy from time to time.

Changes may reflect new recommendation tools, explanation features, feedback controls, personalisation systems, safety systems, advertising disclosure practices, legal requirements, or platform updates.

Your continued use of Playflick recommendation explanation or personalisation features after changes become effective means you agree to the updated policy.

27. Contact Us

For recommendation explanation questions, “why am I seeing this?” issues, personalisation concerns, inappropriate recommendation reports, review requests, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Recommendations Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com