Privacy Policy

Effective Date: 2026

Last Updated: 2026

This Privacy Policy explains how Playflick™ Media .ltd collects, uses, stores, shares, protects, and manages personal data when you use Playflick.com and any related services, accounts, video upload tools, comments, creator features, advertising tools, payment features, API features, mobile features, and community features.

Playflick is a video discovery and creator platform for independent entertainment, short films, trailers, creators, and community videos.

By using Playflick, you acknowledge that your personal data will be handled as described in this Privacy Policy.

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1. Who We Are

Controller: Playflick™ Media .ltd
Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

For UK data protection purposes, Playflick™ Media .ltd is the data controller for personal data we collect and use through Playflick, unless stated otherwise.

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2. Personal Data We Collect

We may collect and process different types of personal data depending on how you use Playflick.

2.1 Account Information

When you create or manage an account, we may collect:

• Name
• Username
• Display name
• Email address
• Password or encrypted password data
• Profile photo
• Profile banner
• Bio
• Country or region
• Language settings
• Timezone
• Account preferences
• Verification status
• Login details
• Account creation date
• Account activity status

2.2 User Content and Public Activity

When you use Playflick, we may collect and process content and activity you provide, including:

• Videos
• Shorts
• Movies
• Trailers
• Livestreams
• Thumbnails
• Titles
• Descriptions
• Tags
• Categories
• Comments
• Replies
• Likes
• Dislikes
• Subscriptions
• Followers
• Playlists
• Watchlist activity
• Channel information
• Reports
• Messages where available
• Uploaded files and metadata

Some of this information may be public depending on your account settings, upload settings, privacy settings, and how you use the platform.

2.3 Technical and Device Information

When you access Playflick, we may collect:

• IP address
• Browser type
• Device type
• Operating system
• Device identifiers
• Mobile identifiers
• Screen size
• Referring URL
• Pages viewed
• Video playback data
• Error logs
• Crash data
• Server logs
• Cookie identifiers
• Session identifiers
• Approximate location based on IP address
• Security logs

2.4 Usage and Analytics Data

We may collect information about how users interact with Playflick, including:

• Videos watched
• Watch time
• Searches
• Clicks
• Impressions
• Recommendations shown
• Pages visited
• Features used
• Comments posted
• Upload activity
• Ad views
• Ad clicks
• Device performance
• Playback quality
• Session duration
• Referral sources
• Engagement statistics

2.5 Payment and Transaction Data

If you buy paid content, subscriptions, wallet credits, advertising, creator services, or other paid features, we may collect:

• Purchase history
• Subscription status
• Transaction references
• Payment status
• Billing name
• Billing email
• Billing address where required
• Currency
• Amount paid
• Refund history
• Chargeback data
• Invoice data
• Tax-related data where required

Payment card details are usually processed by third-party payment providers. We do not aim to store full card numbers unless specifically required and lawfully handled through a compliant payment provider.

2.6 Creator, Advertiser, and Monetisation Data

If you use creator monetisation, advertising, business, or payout features, we may collect:

• Creator profile information
• Business name
• Business address
• Tax information
• Identity verification data
• Payment account information
• Payout history
• Revenue data
• Ad campaign data
• Ad creatives
• Ad targeting settings
• Fraud-prevention data
• Eligibility and compliance records

2.7 Safety, Moderation, and Legal Data

To protect users and comply with legal obligations, we may collect and retain:

• Reports submitted by users
• Reported content
• Moderator decisions
• Appeal records
• Content restriction records
• Copyright complaints
• Takedown notices
• Counter-notices
• Repeat infringer records
• Account suspension records
• Fraud signals
• Security incidents
• Law enforcement requests
• Regulatory correspondence
• Evidence needed for legal claims

2.8 Communications With Us

When you contact Playflick, we may collect:

• Your name
• Email address
• Message content
• Support requests
• Attachments
• Complaint details
• Report details
• Legal requests
• Copyright notices
• Feedback
• Date and time of communication

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3. How We Collect Personal Data

We may collect personal data:

• Directly from you when you create an account, upload content, comment, contact us, buy services, or use features
• Automatically when you use Playflick, through cookies, logs, analytics, and similar technologies
• From other users when they report content, tag accounts, comment, message, or interact with your content
• From third-party services such as payment processors, login providers, analytics providers, advertising providers, storage providers, security tools, and verification providers
• From public sources where needed for safety, fraud prevention, copyright, legal compliance, or dispute resolution

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4. Why We Use Personal Data

4.1 To Provide Playflick

We use personal data to:

• Create and manage accounts
• Host videos and content
• Display profiles and channels
• Process uploads
• Convert videos
• Show videos to viewers
• Enable comments, likes, playlists, subscriptions, and watch history
• Provide search and discovery
• Send service messages
• Provide customer support
• Operate website features
• Maintain platform functionality

4.2 To Personalise and Improve the Platform

We use data to:

• Recommend videos
• Improve search results
• Rank content
• Understand user interests
• Measure performance
• Improve design and features
• Fix bugs
• Test new features
• Analyse platform usage
• Improve video playback and upload performance

4.3 To Keep Playflick Safe and Secure

We use data to:

• Detect spam
• Prevent fraud
• Stop fake accounts
• Protect against bots
• Prevent hacking and abuse
• Enforce upload limits
• Detect malware or harmful files
• Investigate suspicious activity
• Secure user accounts
• Protect Playflick systems
• Maintain audit and security logs

4.4 To Moderate Content and Enforce Rules

We use data to:

• Review reported content
• Apply Community Guidelines
• Remove prohibited content
• Age-restrict content
• Disable monetisation
• Suspend accounts
• Handle appeals
• Track repeat infringers
• Prevent harmful behaviour
• Comply with safety duties
• Cooperate with lawful requests

4.5 To Process Payments and Monetisation

We use data to:

• Process purchases
• Manage subscriptions
• Handle refunds
• Process wallet credits
• Manage paid videos or rentals
• Run advertising campaigns
• Calculate creator earnings
• Process payouts
• Detect invalid traffic
• Prevent chargeback fraud
• Keep transaction records
• Comply with tax and financial obligations

4.6 To Communicate With You

We use data to:

• Send account emails
• Send security alerts
• Send password reset emails
• Respond to support requests
• Notify you about policy changes
• Send moderation notices
• Send copyright notices
• Send payment or subscription notices
• Send optional marketing where permitted

4.7 To Comply With Law

We use data to:

• Meet legal obligations
• Respond to lawful requests
• Handle disputes
• Protect legal rights
• Comply with tax, accounting, consumer, privacy, copyright, and online-safety obligations
• Report illegal content where required
• Preserve evidence
• Cooperate with regulators and law enforcement where legally appropriate

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5. Lawful Bases for Processing

Under UK data protection law, we rely on different lawful bases depending on the purpose.

5.1 Contract

We process data where necessary to provide Playflick under our Terms of Service, including:

• Account creation
• Video hosting
• User features
• Uploads
• Subscriptions
• Paid services
• Customer support
• Platform functionality

5.2 Legitimate Interests

We process data where necessary for our legitimate interests, provided those interests are not overridden by your rights.

This may include:

• Security
• Fraud prevention
• Spam prevention
• Moderation
• Platform improvement
• Analytics
• Service development
• Legal claims
• Abuse prevention
• Recommendation systems
• Business operations

5.3 Consent

We rely on consent where required, including for:

• Non-essential cookies
• Certain marketing emails
• Some optional analytics or advertising technologies
• Certain optional profile or feature settings

5.4 Legal Obligation

We process data where required to comply with law, including:

• Tax records
• Accounting records
• Consumer law obligations
• Privacy law obligations
• Copyright complaints
• Law enforcement requests
• Regulatory duties
• Online-safety compliance

5.5 Vital Interests

In rare cases, we may process data to protect someone’s life or physical safety.

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6. Cookies and Similar Technologies

Playflick uses cookies, pixels, local storage, device identifiers, and similar technologies.

We may use these for:

• Login sessions
• Security
• Fraud prevention
• Remembering preferences
• Video playback
• Analytics
• Performance measurement
• Advertising
• Content recommendations
• Cookie consent choices

Some cookies are essential for Playflick to work. Others, such as analytics or advertising cookies, may require consent depending on the technology and applicable law.

More details are provided in our Cookie Policy.

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7. When We Share Personal Data

7.1 Service Providers

We may share data with providers that help us operate Playflick, including:

• Hosting providers
• Cloud storage providers
• Content delivery networks
• Database providers
• Email providers
• Payment processors
• Analytics providers
• Security providers
• Anti-spam providers
• Video processing providers
• Live-streaming providers
• Push notification providers
• Customer support tools
• Identity verification providers
• Advertising technology providers

7.2 Other Users and the Public

Some information is visible to other users or the public, including:

• Username
• Display name
• Profile picture
• Channel page
• Public videos
• Video titles and descriptions
• Comments
• Likes where public
• Subscriber or follower counts where public
• Playlists where public
• Uploaded content
• Creator badges or verification labels

Do not post information you do not want to be public.

7.3 Payment Providers

If you make or receive payments, relevant transaction data may be shared with payment processors, banks, fraud-prevention services, tax or accounting services, and payout providers.

7.4 Copyright Owners and Legal Claimants

If your content is subject to a copyright complaint, legal complaint, or rights dispute, we may share relevant information with the complainant, counterparty, legal representatives, hosting providers, payment providers, or authorities where appropriate or required.

7.5 Regulators, Courts, and Law Enforcement

We may disclose data where we believe it is necessary to:

• Comply with law
• Respond to lawful requests
• Protect users
• Report illegal content
• Prevent harm
• Protect Playflick’s rights
• Investigate fraud
• Enforce our Terms
• Comply with court orders
• Cooperate with regulators

7.6 Business Transfers

If Playflick is involved in a merger, acquisition, restructuring, sale of assets, financing, insolvency, or transfer of business, user data may be transferred as part of that transaction, subject to appropriate safeguards.

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8. International Transfers

Playflick is based in the United Kingdom, but some service providers may process data in other countries.

Where personal data is transferred outside the UK, we will use appropriate safeguards where required, such as:

• UK adequacy regulations
• International Data Transfer Agreements
• UK Addendum to EU Standard Contractual Clauses
• Contractual protections
• Security measures
• Provider due diligence

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9. How Long We Keep Personal Data

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, accounting, security, safety, fraud-prevention, dispute, copyright, moderation, and operational purposes.

Typical retention criteria include:

• Whether your account remains active
• Whether content remains published
• Whether data is needed to provide the service
• Whether data is needed for legal compliance
• Whether data is needed for safety or moderation
• Whether there is an active dispute, complaint, investigation, chargeback, or legal claim
• Whether retention is required by tax, accounting, or consumer law
• Whether deletion is technically possible from backups

Examples:

• Account data: kept while your account exists and for a reasonable period after deletion where needed.
• Published content: kept while published, unless removed or deleted.
• Payment records: kept as needed for tax, accounting, fraud, and dispute purposes.
• Security logs: kept for a limited period unless needed for investigation or legal reasons.
• Moderation records: kept where needed to enforce policies, prevent repeat abuse, or comply with safety duties.
• Copyright records: kept where needed to manage takedowns, disputes, and repeat infringer enforcement.
• Backups: deleted or overwritten according to backup cycles unless preservation is required.

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10. Your Rights

Depending on your location and applicable law, you may have rights including:

• Right to be informed
• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object
• Right to data portability
• Right to withdraw consent
• Right to complain to a supervisory authority

To exercise your rights, contact:

Email: hello@playflick.com

We may need to verify your identity before responding. Some rights are subject to legal limits, for example where we must keep data for legal, safety, fraud-prevention, copyright, accounting, or dispute purposes.

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11. Account Deletion

You may request account deletion by contacting us or using account settings where available.

When your account is deleted:

• Your profile may be removed or anonymised
• Your public content may be deleted or made unavailable
• Some comments or interactions may remain in anonymised or limited form
• Some records may be retained for legal, safety, fraud, copyright, tax, accounting, or dispute purposes
• Backups may retain data temporarily until overwritten

Deleting your account does not automatically remove data that we must keep for legal, safety, enforcement, or legitimate business reasons.

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12. Children and Young People

Playflick is not intended for children under 13.

If you are under 18, you should use Playflick only with the consent and supervision of a parent or legal guardian.

We do not knowingly collect personal data from children under 13. If we learn that a child under 13 has created an account or provided personal data, we may delete the account and related data unless we are required to preserve information for safety, legal, or child-protection reasons.

We may use moderation, reporting tools, age restrictions, safety controls, account restrictions, or content limitations to help protect younger users.

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13. Content Moderation and Safety Data

Because Playflick allows user-generated content, we may process personal data to detect, investigate, remove, restrict, and report harmful or illegal content.

This may include:

• Reviewing videos, comments, thumbnails, metadata, and reports
• Using automated tools to detect spam, abuse, or unsafe content
• Reviewing user behaviour patterns
• Keeping records of moderation decisions
• Preserving evidence for legal or safety reasons
• Sharing information with authorities where required or appropriate
• Restricting or banning accounts

We may process this information under contract, legitimate interests, legal obligation, vital interests, or substantial public interest depending on the circumstances.

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14. Marketing Communications

We may send you service messages about your account, security, payments, uploads, policy changes, or platform operation.

Where permitted, we may also send optional marketing messages about Playflick features, updates, promotions, creator tools, or opportunities.

You can opt out of marketing emails by using the unsubscribe link where available or by contacting:

Email: hello@playflick.com

You may still receive necessary service, security, legal, payment, or account-related messages.

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15. Automated Systems, Recommendations, and Personalisation

Playflick may use automated systems to:

• Recommend videos
• Rank search results
• Detect spam
• Detect suspicious activity
• Improve content discovery
• Suggest channels or videos
• Personalise feeds
• Measure engagement
• Support moderation workflows

These systems may use data such as watch history, searches, likes, comments, subscriptions, device data, video metadata, and platform activity.

We do not guarantee that recommendations, rankings, or analytics will be perfect, complete, neutral, uninterrupted, or error-free.

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16. Security

We use reasonable technical and organisational measures to protect personal data.

These may include:

• Password hashing
• Access controls
• Server security
• SSL/TLS encryption
• Backups
• Logging and monitoring
• Anti-spam tools
• Fraud detection
• Role-based admin access
• Security reviews
• Data minimisation
• Provider due diligence

No online service is completely secure. You are responsible for keeping your password confidential and using a secure email account.

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17. Third-Party Links and Embedded Content

Playflick may contain links, embeds, videos, ads, login options, payment tools, or integrations from third-party services.

Third-party services may collect data under their own privacy policies. We are not responsible for the privacy practices of third parties.

You should review the privacy policies of any third-party services you use.

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18. Complaints

If you have a privacy concern, contact us first:

Email: hello@playflick.com

You also have the right to complain to the UK Information Commissioner’s Office.

ICO Website: https://ico.org.uk

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19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If changes are significant, we may notify you by email, website notice, account notice, or another reasonable method.

Your continued use of Playflick after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

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20. Contact Us

For privacy requests, data protection questions, account deletion, legal requests, or general privacy concerns, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

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21. Footer Notice

© 2026 Playflick™ Media .ltd. All rights reserved.
Playflick™ is a trademark of Playflick™ Media .ltd.