Personalisation Controls & Content Preferences Policy

Effective Date: 2026

Last Updated: 2026

This Profile Personalisation & Multiple Profiles Policy explains how Playflick may provide multiple profiles, household profiles, child profiles, profile switching, profile-specific watch history, recommendations, saved items, parental settings, profile PINs, shared-device controls, and related profile personalisation features on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Privacy Policy, Personalisation Controls & Content Preferences Policy, Watch History & Continue Watching Policy, Saved Items, Favourites & Bookmarks Policy, Parental & Guardian Guide, Age Restriction Policy, Child Safety Policy, Login Sessions & Active Devices Policy, and Account Suspension & Termination Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Profile Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Profiles help different users on the same account keep viewing activity, recommendations, saved items, age settings, and content preferences more organised. Profiles may also help households manage child-friendly experiences and parental controls where available.

This policy explains:

How multiple profiles may work
How profile-specific personalisation may be handled
How child profiles and parental controls may apply
What profile PINs and profile switching may do
How shared devices may affect profile privacy
What misuse of profiles is prohibited

3. Feature Availability

Multiple profiles, child profiles, profile PINs, profile switching, profile avatars, profile-specific watch history, profile-specific saved items, profile recommendations, profile transfer tools, and related features may not be available to every user, country, account type, subscription plan, device, browser, or app version.

Playflick may add, remove, restrict, redesign, suspend, or discontinue profile and multiple-profile features at any time.

4. Multiple Profiles

Playflick may allow an account holder to create multiple profiles under one account where features are available.

Profiles may be used for:

Different household members
Children or young users
Separate content preferences
Different watch histories
Different saved lists
Different recommendation experiences
Different language or accessibility preferences

Profiles are part of the main account and may not create separate legal accounts unless Playflick expressly provides that feature.

5. Account Holder Responsibility

The account holder is responsible for managing profiles, account access, profile settings, parental controls, billing, subscriptions, paid access, and account security.

The account holder should ensure that profiles are used lawfully, safely, and consistently with Playflick policies.

6. Profile Personalisation

Playflick may personalise each profile separately where features are available.

Profile personalisation may use:

Profile watch history
Profile search activity
Profile saved items
Profile likes, dislikes, or ratings
Profile language preferences
Profile genre preferences
Profile age settings
Profile feedback controls

7. Watch History by Profile

Watch history may be stored separately for each profile where features are available.

Profile watch history may affect:

Continue watching rows
Recommendations
Search suggestions
Watchlist suggestions
Content preference signals
Parental or account-level reporting where available

Deleting or clearing watch history from one profile may not affect other profiles or all account-level records.

8. Saved Items and Watchlists by Profile

Saved items, favourites, watchlists, bookmarks, playlists, and collections may be profile-specific where features are available.

Removing saved items from one profile may not remove them from other profiles, account-level records, shared lists, or collaborative playlists where available.

9. Profile Switching

Users may be able to switch between profiles on shared devices where features are available.

Profile switching may allow users to access another profile’s recommendations, watch history, saved items, settings, and playback activity unless protections such as PINs or parental controls are enabled.

Users should choose the correct profile before watching, searching, saving, or purchasing content.

10. Profile PINs

Playflick may provide profile PINs or profile locks where available.

Profile PINs may help reduce casual access to a profile but may not provide the same level of protection as account-level security features.

Profile PINs may not prevent all access by the account holder, authorised users, devices already signed in, support processes, or technical systems.

11. Child Profiles

Playflick may provide child profiles or young-user profiles where available.

Child profiles may include:

Age-appropriate content settings
Restricted recommendations
Limited search features
Reduced communication features
Parental control settings
Restricted mature content access
Limited personalisation where required

Child profile features may vary by country, law, device, account type, and platform design.

12. Parental Controls

Parents or guardians may be able to manage viewing limits, age settings, profile access, content restrictions, PINs, or other controls where available.

Parental controls may not block every item a parent or guardian considers unsuitable.

More information is available in our Parental & Guardian Guide and Age Restriction Policy.

13. Age Settings

Profile age settings may affect what content can be viewed, searched, recommended, saved, or accessed.

Users must not misrepresent age information or use profiles to bypass age restrictions, parental controls, child-safety rules, or legal requirements.

14. Profile Names and Avatars

Profile names, icons, avatars, images, and display labels must comply with Playflick policies.

Users must not use profile names or avatars to:

Harass others
Impersonate someone
Expose private information
Use hate or abusive content
Sexualise minors
Promote scams or unsafe links
Mislead users about official status

15. Shared Devices

Shared devices may create privacy and personalisation risks.

Shared devices may include:

Family TVs
Shared tablets
Shared browsers
Game consoles
Streaming devices
School or workplace devices
Hotel or public devices

Users should sign out of devices they do not control and review active devices regularly.

16. Profile Privacy Limits

Profiles may help organise viewing activity, but they may not provide complete privacy from the account holder or other authorised account users.

Depending on features and settings, the account holder or other users may be able to see:

Profile names
Profile avatars
Recently watched content
Saved items
Watchlists
Playback activity
Purchase or rental activity
Parental control activity

17. Paid Content and Profiles

Purchases, rentals, subscriptions, memberships, wallet balances, tickets, and paid features may be controlled at account level, profile level, or both depending on features.

A profile may not have separate billing rights unless Playflick expressly provides that feature.

The account holder may remain responsible for charges made through the account.

18. Profile Deletion

Users may be able to delete profiles where features are available.

Profile deletion may remove or affect:

Profile name and avatar
Profile watch history
Continue watching rows
Profile saved items
Profile preferences
Profile recommendations
Profile parental settings

Profile deletion may not remove all account-level, legal, payment, fraud, safety, moderation, or operational records.

19. Profile Transfer or Export

Playflick may offer profile transfer, export, or migration tools where available.

Profile transfer may be limited by:

Account ownership
Age settings
Parental controls
Paid content rights
Regional availability
Privacy requirements
Technical limitations
Fraud or security review

Playflick does not guarantee that profiles, saved items, watch history, or preferences can be transferred in every case.

20. Recommendations Across Profiles

Playflick may try to keep profile recommendations separate where features are available.

Recommendations may still be affected by account-level signals, shared devices, regional popularity, trending content, paid access, editorial curation, age settings, or platform design.

21. Notifications and Profiles

Notifications may be account-level, profile-level, device-level, or feature-specific depending on platform design.

Some notifications may reveal profile activity on shared devices, including watch reminders, continue watching prompts, saved item updates, parental control notices, or account alerts.

22. Child Safety

Profiles must not be used to exploit, sexualise, identify, harass, groom, or endanger children or young users.

Users must not use profile switching, fake child profiles, shared devices, or profile settings to bypass child-safety protections or age restrictions.

Serious child-safety concerns may result in immediate account action and reporting where appropriate or required.

23. Misuse of Profiles

Users must not misuse profiles, profile switching, profile names, profile settings, child profiles, PINs, or profile personalisation tools.

Prohibited conduct may include:

Using profiles to bypass age restrictions
Creating fake child profiles to evade controls
Using another person’s profile without permission
Harassing someone through profile names or avatars
Using profiles to hide fraud or abuse
Using shared profiles to sell or rent account access
Using profile switching to access paid content unlawfully

24. Reports and Support

Users, parents, guardians, account holders, creators, or viewers may contact Playflick about profile settings, multiple profiles, child profiles, profile PINs, profile personalisation, profile privacy concerns, shared-device issues, or suspected profile misuse.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

The account, profile, device, setting, content, URL, or feature involved
A clear explanation of the issue
Any screenshots, timestamps, settings details, or supporting context
Whether the issue involves child safety, account access, payment, privacy, or legal concerns

If someone is in immediate danger, contact emergency services or local law enforcement first.

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

25. Enforcement

Playflick may take action where profiles, child profiles, profile PINs, profile switching, profile personalisation, shared-device access, or related features are abused or affected by policy violations.

Enforcement may include:

Restricting profile creation
Restricting profile switching
Applying age or safety restrictions
Resetting or restricting profile settings
Restricting paid content access
Restricting account features
Signing out active devices
Restricting accounts involved in profile abuse
Suspending or terminating accounts for serious or repeated abuse
Preserving records for legal, safety, fraud, rights, payment, or moderation reasons

26. Appeals and Review Requests

If your profile, profile setting, child profile, profile PIN, profile access, account, or related feature was removed or restricted and you believe Playflick made a mistake, you may request a review under our Appeals Policy where available.

Contact:

Email: hello@playflick.com

Please include:

Your account email where relevant
The profile, setting, device, account, or feature involved
The decision you are asking Playflick to review
Why you believe the decision was incorrect
Any supporting screenshots, settings context, account context, or relevant details

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

27. Privacy and Data Retention

Playflick may process and retain profile records, profile setting records, profile watch history records, profile preference records, profile PIN records, child profile records, parental control records, saved item records, recommendation records, support messages, review records, fraud signals, safety records, payment records, and enforcement records.

These records may be retained for platform operation, personalisation, account management, child safety, parental controls, payment protection, legal compliance, moderation, appeals, audits, fraud prevention, safety, and platform integrity.

More information is available in our Privacy Policy, Data Retention Policy, and Evidence Preservation Policy.

28. Changes to This Policy

We may update this Profile Personalisation & Multiple Profiles Policy from time to time.

Changes may reflect new profile tools, child profile features, profile PIN systems, parental controls, personalisation systems, privacy controls, legal requirements, safety requirements, or platform updates.

Your continued use of Playflick profile or multiple-profile features after changes become effective means you agree to the updated policy.

29. Contact Us

For profile questions, child profile concerns, profile PIN issues, profile personalisation problems, shared-device concerns, review requests, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Profile Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com