Product Placement & Branded Content Policy

Effective Date: 2026

Last Updated: 2026

This Product Placement & Branded Content Policy explains the rules for product placement, branded content, brand integrations, sponsored segments, logo placement, props, paid mentions, branded entertainment, studio integrations, film promotions, product features, commercial storytelling, and related branded-content activity on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Sponsored Content & Affiliate Disclosure Policy, Brand Deals & Paid Partnership Policy, Sponsorship Marketplace Policy, Advertising Policy, Content Policy, Community Guidelines, Consumer Protection & Fair Trading Policy, Creator Monetisation Terms, and Account Suspension & Termination Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Branded Content Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Product placement and branded content can help creators, studios, brands, advertisers, filmmakers, reviewers, and businesses collaborate with audiences. These activities must be transparent, lawful, safe, and not misleading.

This policy explains:

What product placement and branded content mean
When disclosure may be required
What product or brand placements may be restricted or prohibited
How branded content must avoid misleading viewers
How rights, logos, trademarks, and third-party material should be handled
How Playflick may review, restrict, or remove branded content

3. What Is Product Placement?

Product placement may occur when a product, service, logo, brand, location, app, film, series, studio, event, or business is shown, used, mentioned, displayed, or integrated into content, especially where the creator receives payment or another benefit.

Product placement may include:

Showing a brand logo in a video
Using a product as part of a scene
Featuring a brand in a review or tutorial
Including a studio, film, or trailer promotion
Using a brand-provided prop or costume
Showing a sponsored location or event
Featuring a product in a livestream
Including a branded segment inside entertainment content

4. What Is Branded Content?

Branded content may include content created with, for, or because of a brand, sponsor, advertiser, studio, distributor, agency, or business.

Branded content may include:

Sponsored entertainment
Brand-funded videos
Studio-funded promotional content
Paid product demonstrations
Paid creator challenges
Brand-led interviews or features
Paid event coverage
Paid behind-the-scenes content
Paid trailers, teasers, or release promotions

5. Disclosure Requirements

Product placement, branded content, sponsored segments, gifted products, paid integrations, affiliate relationships, and other material commercial connections must be disclosed where required.

Disclosures should be clear, visible, timely, and easy for viewers to understand.

More information is available in our Sponsored Content & Affiliate Disclosure Policy.

6. Clear Disclosure Examples

Disclosure wording may include:

“Includes paid product placement.”
“This video includes branded content.”
“Sponsored by [Brand].”
“Paid partnership with [Brand].”
“Product provided by [Brand].”
“This segment was funded by [Brand].”
“Affiliate link: I may earn commission.”

Disclosures should not be hidden, unclear, misleading, or placed where viewers are unlikely to notice them.

7. Branded Content Tools

Playflick may provide branded content labels, paid partnership labels, sponsorship tags, disclosure fields, or other transparency tools where available.

Using Playflick disclosure tools may not fully satisfy every legal requirement in every country.

Creators, brands, sponsors, advertisers, and agencies remain responsible for making required disclosures clearly and correctly.

8. No Misleading Commercial Content

Product placement and branded content must not mislead viewers about the nature of the content, the commercial relationship, product claims, sponsorship, endorsement, independence, or official status.

Users must not:

Present paid promotion as independent editorial content where disclosure is required
Hide that a product was provided for free
Falsely claim a product was personally purchased
Fake a product review or testimonial
Claim official Playflick approval without permission
Mislead viewers about results, risks, pricing, or availability

9. Product Claims

Product claims in branded content must be truthful, accurate, substantiated where required, and not misleading.

Restricted or prohibited claims may include false or unsupported claims about:

Health or medical benefits
Weight loss
Financial returns
Investment performance
Product safety
Product availability
Professional approval
Guaranteed outcomes
Legal compliance

10. Prohibited Product Placements

Playflick may restrict or prohibit product placement involving certain goods, services, claims, brands, or audience targets.

Prohibited or restricted placements may include:

Illegal goods or services
Scams, phishing, or malware
Counterfeit goods
Unsafe financial schemes
Unsafe health or medical products
Weapons or dangerous goods where prohibited
Adult sexual services where prohibited
Gambling, betting, or lottery services where prohibited
Nicotine, drugs, or controlled substances where prohibited
Products or services that exploit children

11. Age-Restricted or Sensitive Products

Product placement involving age-restricted, sensitive, regulated, or potentially harmful products may be restricted, age-gated, demonetised, limited, or removed.

Sensitive products may include:

Alcohol where legally restricted
Gambling or betting where legally restricted
Financial products
Health products
Medical products
Weapons or dangerous tools
Adult products where prohibited or age-restricted
Products unsuitable for children

12. Child Safety and Branded Content

Product placement and branded content must not exploit, manipulate, sexualise, pressure, or endanger children or young users.

Creators, brands, and sponsors must not:

Hide sponsorships in child-directed content where disclosure is required
Pressure children to buy, subscribe, donate, or send gifts
Promote unsafe products to children
Use children deceptively in commercial content
Collect children’s personal information unlawfully
Direct children to unsafe external sites or private contact

Serious child-safety concerns may result in immediate account action and reporting where appropriate or required.

13. Brand Logos and Trademarks

Users must have the rights, permission, licence, or lawful basis needed to use brand logos, trademarks, trade names, packaging, product images, studio marks, film marks, or other protected brand material.

Product placement must not falsely suggest brand sponsorship, endorsement, affiliation, approval, or official status where none exists.

Trademark complaints may be handled under our Trademark Policy.

14. Copyrighted Material

Branded content may include copyrighted material such as music, film clips, trailers, images, artwork, scripts, footage, or third-party assets.

Users are responsible for ensuring they have the rights needed to use copyrighted material.

15. Studio, Film, and Entertainment Promotions

Branded content may involve film releases, trailers, screenings, events, festivals, studios, distributors, actors, creators, or entertainment brands.

Promotional content must not mislead viewers about:

Whether the content is sponsored
Whether a review is independent
Whether access, tickets, travel, or hospitality were provided
Whether the creator was paid or incentivised
Whether Playflick officially endorses the film, studio, or event
Whether rights or permissions exist

16. Branded Livestreams

Branded livestreams, sponsored watch parties, paid live interviews, product launch streams, and sponsor-supported live events must follow this policy and any applicable livestreaming rules.

Sponsored livestreams should disclose the brand relationship clearly, especially where products, services, links, promo codes, paid segments, or purchase prompts are included.

17. External Links and Purchase Prompts

Branded content may include links to products, tickets, stores, services, campaigns, downloads, or landing pages where permitted.

External links must not lead to:

Phishing pages
Malware downloads
Scam stores
Unsafe payment pages
Illegal streaming or piracy sites
Counterfeit goods
Websites that violate Playflick policies

18. Branded Content and Monetisation

Branded content may affect monetisation, ad suitability, recommendations, paid promotion labels, creator earnings, advertiser eligibility, and platform visibility.

Playflick may limit or remove monetisation from branded content that violates policies, lacks required disclosure, promotes prohibited products, creates child-safety concerns, or misleads viewers.

19. Creator and Brand Responsibility

Creators, brands, agencies, sponsors, advertisers, and businesses are responsible for ensuring that branded content complies with Playflick policies and applicable laws.

Responsibility may include:

Providing clear disclosures
Making truthful claims
Using licensed material
Avoiding prohibited products
Protecting children and young users
Following advertising and consumer protection rules
Honouring campaign terms and deliverables

20. Review and Removal

Playflick may review product placement and branded content before or after publication.

Review may be triggered by:

User reports
Automated safety systems
Disclosure concerns
Advertising policy concerns
Rights complaints
Child-safety concerns
Product category concerns
Fraud or scam signals
Legal or regulatory requirements

21. Reports About Product Placement or Branded Content

Users may report undisclosed product placement, misleading branded content, unsafe product promotions, fake endorsements, rights misuse, scam links, or child-safety concerns.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

The content, creator, brand, business, link, or campaign involved
A clear explanation of the issue
Any screenshots, links, disclosure examples, product claims, or messages where relevant
Whether the issue involves fraud, child safety, unsafe products, or misleading claims

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

22. Enforcement

Playflick may take action where product placement, branded content, brand integrations, commercial claims, or related links violate this policy or other Playflick rules.

Enforcement may include:

Requiring disclosure changes
Removing or restricting content
Removing unsafe links
Restricting branded content tools
Restricting creator monetisation
Restricting sponsorship marketplace access
Restricting advertiser or business tools
Reducing recommendation or search visibility
Suspending or terminating accounts
Preserving records for legal, safety, fraud, payment, or moderation reasons

23. Appeals

If your product placement, branded content, disclosure, link, account, monetisation, or related feature was restricted and you believe Playflick made a mistake, you may request a review under our Appeals Policy where available.

Contact:

Email: hello@playflick.com

Please include:

Your account email
Your creator, brand, business, agency, or advertiser name
The product placement or branded content decision you are appealing
Why you believe the decision was incorrect
Any supporting disclosure, campaign, rights, payment, or verification information

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

24. Privacy and Data Retention

Playflick may process and retain branded content records, product placement records, disclosure records, campaign records, affiliate link records, sponsorship records, payment records, rights notices, dispute records, fraud signals, support messages, appeal records, and enforcement records.

These records may be retained for platform operation, advertising compliance, fraud prevention, payment disputes, tax, accounting, legal compliance, rights protection, moderation, appeals, audits, and platform integrity.

More information is available in our Privacy Policy, Data Retention Policy, and Evidence Preservation Policy.

25. Changes to This Policy

We may update this Product Placement & Branded Content Policy from time to time.

Changes may reflect new branded content tools, paid partnership labels, sponsorship tools, disclosure rules, advertising standards, product restrictions, safety practices, legal requirements, or platform updates.

Your continued use of Playflick product placement or branded content features after changes become effective means you agree to the updated policy.

26. Contact Us

For product placement questions, branded content concerns, disclosure issues, unsafe product reports, appeal requests, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Branded Content Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

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