Invalid Traffic & Artificial Engagement Policy

Effective Date: 2026

Last Updated: 2026

This Invalid Traffic & Artificial Engagement Policy explains the rules for invalid traffic, fake views, artificial watch time, bot activity, click farms, fake likes, fake comments, fake followers, fake subscribers, paid engagement schemes, manipulated analytics, invalid advertising traffic, and related activity on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Community Guidelines, Anti-Spam & Platform Manipulation Policy, Creator Analytics & Performance Metrics Policy, Search, Rankings & Recommendations Policy, Advertising Policy, Creator Monetisation Terms, Creator Payout Policy, Fraud Prevention & Risk Review Policy, and Account Suspension & Termination Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Platform Integrity Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Playflick relies on genuine user activity to operate fairly for viewers, creators, advertisers, rights holders, businesses, and the wider community.

This policy explains:

What invalid traffic and artificial engagement mean
What engagement manipulation is prohibited
How invalid activity may affect analytics, recommendations, monetisation, and payouts
How Playflick may detect and remove invalid activity
How advertisers and creators may be affected
How users may report suspicious activity

3. What Is Invalid Traffic?

Invalid traffic means activity that does not represent genuine, voluntary, human interest or that otherwise violates Playflick rules, advertising rules, payment rules, or platform integrity standards.

Invalid traffic may include:

Bot views
Automated playback
Click farm traffic
Artificial watch time
Repeated self-refreshing or self-viewing schemes
Traffic generated by malware or hidden scripts
Paid fake traffic
Traffic generated through deceptive incentives

4. What Is Artificial Engagement?

Artificial engagement means activity intended to fake, inflate, distort, or manipulate platform signals.

Artificial engagement may include:

Fake likes
Fake reactions
Fake comments
Fake followers
Fake subscribers
Fake saves or bookmarks
Fake shares
Fake poll votes
Fake ratings or reviews
Fake livestream viewers or chat messages

5. Prohibited Manipulation

Users must not create, buy, sell, request, exchange, automate, or coordinate invalid traffic or artificial engagement.

Prohibited activity includes:

Buying views, likes, comments, followers, or subscribers
Selling engagement packages
Using bots or scripts to inflate activity
Using click farms
Using fake accounts to boost content
Joining engagement pods or manipulation groups
Offering rewards for dishonest engagement
Using malware, hidden players, or forced redirects to generate traffic

6. Fake View Schemes

Fake view schemes are prohibited.

Fake view schemes may include:

Repeatedly refreshing videos to inflate views
Using bots to play videos
Using hidden players or invisible embeds
Auto-playing videos deceptively
Buying traffic from view-selling services
Using paid traffic networks that do not generate genuine viewer interest
Using deceptive redirects to force playback

7. Artificial Watch Time

Artificial watch time is prohibited.

Artificial watch time may include:

Using bots to watch videos for long periods
Running videos on inactive devices to inflate metrics
Using scripts to simulate watch behaviour
Using reward schemes that require users to watch without genuine interest
Using background playback farms
Using automated playlists mainly to manipulate analytics

8. Fake Comments and Replies

Users must not create, buy, sell, or coordinate fake comments or replies.

Fake comment activity may include:

Bot-generated comments
Paid comment packages
Copy-paste comment spam
Fake praise or fake criticism
Comment-for-comment schemes
Fake review campaigns
Using comments to manipulate rankings or recommendations

9. Fake Followers, Subscribers, and Members

Users must not create or obtain fake followers, subscribers, members, or supporters.

Prohibited activity includes:

Buying followers or subscribers
Using fake accounts to follow a creator
Using bots to join communities
Using stolen accounts to subscribe or follow
Using paid schemes to inflate account popularity
Using fake membership activity to manipulate monetisation

10. Engagement Exchanges and Pods

Engagement exchanges, pods, circles, groups, or networks designed to artificially inflate activity are prohibited.

Prohibited schemes may include:

Like-for-like groups
Comment-for-comment groups
Watch-for-watch groups
Subscriber exchange groups
Vote exchange groups
Coordinated fake review groups
Artificial traffic-sharing networks

11. Incentivised Engagement

Incentives must not be used to create dishonest, misleading, or artificial engagement.

Prohibited incentives may include:

Paying users to watch without genuine interest
Offering rewards for fake likes or comments
Requiring users to follow or subscribe using fake accounts
Running giveaways that require spam comments
Offering money for repeated playback
Rewarding users for manipulating votes or ratings

Legitimate promotions must follow Playflick’s Promotions, Giveaways & Competitions Policy.

12. Invalid Advertising Traffic

Invalid traffic may affect advertising systems, advertiser billing, campaign reporting, creator monetisation, and platform integrity.

Invalid advertising traffic may include:

Fake ad impressions
Fake ad clicks
Bot ad traffic
Click farm ad activity
Automated ad interactions
Ad traffic generated by malware
Publisher or creator attempts to inflate ad revenue
Advertiser attempts to manipulate campaign reporting

13. Creator Monetisation Effects

Invalid traffic and artificial engagement may affect creator monetisation.

Playflick may:

Remove invalid views or engagement
Reduce revenue estimates
Reverse invalid earnings
Withhold payouts during review
Adjust creator balances
Restrict monetisation features
Remove paid feature access
Suspend or terminate creator accounts

14. Analytics and Metric Corrections

Playflick may remove, discount, adjust, correct, or restate analytics connected to invalid activity.

Corrected metrics may affect:

Views
Watch time
Impressions
Click-through rate
Likes and reactions
Comments and replies
Subscribers and followers
Poll votes
Revenue estimates
Recommendation visibility

Earlier dashboard figures may change after invalid activity review.

15. Search, Ranking, and Recommendation Effects

Invalid activity may affect search, rankings, recommendations, trending lists, category pages, and discovery systems.

Playflick may reduce, remove, demote, ignore, or correct signals connected to artificial engagement or invalid traffic.

Content or accounts involved in manipulation may lose visibility or become ineligible for certain discovery features.

16. Account Standing Effects

Invalid traffic or artificial engagement may affect account standing.

Account effects may include:

Warnings
Analytics corrections
Recommendation limits
Monetisation restrictions
Payment or payout holds
Upload or livestream limits
Advertising restrictions
Account suspension or termination

17. Services That Sell Engagement

Users must not advertise, sell, resell, promote, or link to services that offer fake views, fake watch time, fake followers, fake subscribers, fake comments, fake likes, fake ratings, fake reviews, or similar artificial engagement.

Playflick may remove content, comments, profiles, ads, messages, or links that promote engagement-selling services.

18. Account Compromise and Invalid Activity

Sometimes invalid activity may result from account compromise, malware, stolen accounts, suspicious integrations, or unauthorised API use.

Users should report suspicious activity promptly if they notice:

Unknown uploads
Unknown comments
Unknown follows or subscriptions
Unusual traffic spikes
Unknown API tokens or integrations
Unusual payment or payout changes
Messages promoting fake engagement services

19. Detection and Review

Playflick may use automated systems, manual review, third-party provider signals, advertiser reports, creator reports, user reports, payment signals, security signals, and platform integrity tools to detect invalid activity.

Playflick may not disclose all detection methods, thresholds, signals, or investigation details because doing so could help bad actors evade detection.

20. False Positives

Invalid activity systems may sometimes make mistakes.

Users may contact Playflick if they believe valid activity was incorrectly removed, discounted, restricted, or treated as invalid.

Playflick may review available records but does not guarantee that every disputed metric, view, engagement, revenue estimate, or payout will be restored.

21. Reports About Invalid Traffic

Users may report suspected fake engagement, bot activity, paid view schemes, fake subscriber services, engagement-selling services, invalid ad traffic, or manipulation campaigns.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

The content, creator, account, ad, campaign, or service involved
The type of suspected invalid activity
A clear explanation of the issue
Any screenshots, links, traffic examples, messages, or supporting evidence
Whether payment abuse, fraud, malware, or account compromise is involved

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

22. Enforcement

Playflick may take action where invalid traffic, artificial engagement, metric manipulation, or engagement-selling activity is identified or reasonably suspected.

Enforcement may include:

Removing invalid views or engagement
Correcting analytics
Removing fake comments, likes, followers, or subscribers
Restricting search or recommendation visibility
Restricting monetisation
Withholding or reversing earnings
Adjusting balances
Restricting advertising tools
Restricting accounts or API access
Suspending or terminating accounts

23. Appeals

If your analytics, engagement, monetisation, payout, recommendation visibility, account, or related feature was restricted because of invalid activity and you believe Playflick made a mistake, you may request a review under our Appeals Policy where available.

Contact:

Email: hello@playflick.com

Please include:

Your account email
Your username, channel name, business name, or profile URL
The invalid traffic or artificial engagement decision you are appealing
Why you believe the decision was incorrect
Any supporting context, analytics screenshots, traffic information, or account-security information

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

24. Privacy and Data Retention

Playflick may process and retain traffic records, engagement records, analytics records, invalid activity signals, fraud signals, device and browser signals, IP and network signals, advertising traffic records, creator metric records, support messages, appeal records, and enforcement records.

These records may be retained for platform integrity, analytics, fraud prevention, security, advertising measurement, payment reconciliation, legal compliance, moderation, appeals, audits, and account protection.

More information is available in our Privacy Policy, Data Retention Policy, and Evidence Preservation Policy.

25. Changes to This Policy

We may update this Invalid Traffic & Artificial Engagement Policy from time to time.

Changes may reflect new abuse methods, fraud controls, analytics tools, advertising systems, monetisation rules, recommendation systems, legal requirements, or platform updates.

Your continued use of Playflick after changes become effective means you agree to the updated policy.

26. Contact Us

For invalid traffic questions, artificial engagement reports, fake view concerns, metric correction issues, monetisation restrictions, appeal requests, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Platform Integrity Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

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