Automated Decision-Making & Profiling Policy

Effective Date: 2026

Last Updated: 2026

This Automated Decision-Making & Profiling Policy explains how automated systems, profiling, recommendation systems, ranking signals, moderation tools, fraud prevention systems, payment risk checks, advertising personalisation, safety signals, account security systems, and related automated processing may work on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Privacy Policy, Privacy Objection & Restriction Request Policy, Cookie Policy, Cookie Settings & Consent Preferences, Search, Rankings & Recommendations Policy, Advertising Policy, Moderation Policy, Fraud Prevention & Risk Review Policy, Appeals Policy, and Account Suspension & Termination Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Privacy Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Playflick may use automated systems to operate, protect, personalise, moderate, improve, and secure the platform.

This policy explains:

What automated decision-making and profiling may involve
How automated systems may affect recommendations, advertising, safety, and fraud review
How moderation and account decisions may use automated signals
When human review may be available
What controls or privacy rights may apply
How users may appeal or request review where available

3. What Automated Decision-Making Means

Automated decision-making means using technology to help make decisions or take actions without direct human review for every individual case.

Automated systems may support:

Content recommendations
Search ranking
Ad personalisation
Spam detection
Fraud prevention
Security alerts
Content moderation
Payment risk checks
Account protection
Platform integrity checks

4. What Profiling Means

Profiling may involve analysing or predicting certain preferences, interests, behaviour, activity patterns, risks, or likely relevance based on user activity and platform signals.

Profiling may use information such as:

Watch activity
Search activity
Likes, saves, follows, or subscriptions
Comments, tags, or interactions
Device, browser, or app signals
Approximate location or region where permitted
Language and account settings
Payment or fraud signals where relevant
Creator, advertiser, or business activity

5. Recommendations and Discovery

Playflick may use automated systems to recommend videos, creators, films, series, trailers, news, communities, comments, playlists, or other content.

Recommendation systems may consider:

Content metadata
Watch activity
Search activity
User preferences
Engagement signals
Content quality signals
Safety and policy signals
Language or region settings
Freshness and relevance

Recommendations are not guaranteed and may change over time.

6. Search, Rankings, and Trending

Playflick may use automated systems to organise search results, ranking lists, trending sections, category pages, discovery feeds, and related navigation features.

Automated ranking systems may consider relevance, freshness, engagement, quality, user settings, safety signals, policy restrictions, spam signals, and platform integrity factors.

More information is available in our Search, Rankings & Recommendations Policy.

7. Advertising Personalisation

Playflick may use automated systems to help select, personalise, measure, limit, and improve advertising where permitted.

Advertising systems may consider:

Account settings
Cookie or consent choices
Content being viewed
General interests or activity signals
Approximate location or region where permitted
Device or browser signals
Advertiser targeting settings where allowed
Ad safety and policy rules

Users may have controls related to cookies, consent preferences, and marketing choices where available.

8. Moderation and Safety Systems

Playflick may use automated tools to help detect, flag, restrict, remove, or review content, comments, messages, tags, profiles, ads, links, livestreams, or account activity.

Automated moderation may help identify:

Spam
Scams or phishing
Malware links
Harassment or threats
Hate or extremist content
Child-safety risks
Copyright or rights signals
Policy-violating uploads or metadata

Automated moderation systems may make mistakes. Users may appeal eligible decisions where available.

9. Fraud Prevention and Risk Review

Playflick may use automated systems to help detect fraud, account abuse, payment risk, payout risk, fake accounts, suspicious referrals, chargeback abuse, wallet misuse, advertiser risk, and platform manipulation.

Automated risk systems may consider:

Account activity patterns
Login and device signals
Payment and payout signals
Refund and chargeback history
Referral or promo code activity
Marketplace or storefront activity
Reports and enforcement history
Third-party provider risk signals

More information is available in our Fraud Prevention & Risk Review Policy.

10. Account Security Automation

Playflick may use automated systems to help detect account compromise, suspicious login activity, credential abuse, unusual security changes, or unauthorised access.

Automated account security actions may include:

Login alerts
Password reset prompts
Email verification prompts
Two-factor authentication prompts where available
Temporary account locks
Restrictions on payment or payout changes
Session invalidation

11. Payment and Billing Automation

Playflick or its payment providers may use automated systems to process payments, verify payment methods, detect failed payments, assess risk, retry eligible payments, prevent fraud, issue receipts, and support refunds or chargebacks.

Payment automation may be affected by banks, card networks, payment providers, app stores, fraud processors, and legal requirements.

12. Creator and Advertiser Systems

Automated systems may support creator and advertiser tools.

These systems may affect:

Creator analytics
Revenue estimates
Content eligibility
Monetisation review
Ad campaign approval
Ad delivery and reporting
Invalid traffic detection
Marketplace or storefront risk review

Creator analytics, advertiser reports, and revenue estimates may be delayed, estimated, adjusted, or corrected.

13. Automated Systems May Make Mistakes

Automated systems are not perfect and may incorrectly classify content, accounts, payments, activity, links, ads, or user behaviour.

Mistakes may happen because of:

Limited context
Ambiguous content
Technical errors
False positive signals
False negative signals
Changing policy rules
New abuse methods
Incomplete data

14. Human Review

Playflick may use human review for certain reports, appeals, safety issues, legal issues, payment issues, risk reviews, verification reviews, moderation decisions, or account actions.

Human review may not be available for every automated action, ranking outcome, recommendation, ad delivery decision, spam filter result, or platform signal.

15. User Controls

Users may have controls that affect certain automated processing where available.

Controls may include:

Cookie settings
Consent preferences
Notification preferences
Marketing email opt-outs
Watch history settings where available
Search history settings where available
Recommendation controls where available
Advertising preference controls where available
Privacy rights request processes

Some processing may still be necessary for security, fraud prevention, payment processing, safety, moderation, legal compliance, and platform operation.

16. Privacy Rights Related to Automated Processing

Depending on applicable law, users may have rights related to certain automated decision-making, profiling, direct marketing, personalisation, or objection and restriction requests.

Users may be able to:

Object to certain processing
Request restriction of certain processing
Opt out of direct marketing
Manage cookie or consent preferences
Request access to certain personal data
Request correction or deletion where applicable
Request review of certain eligible decisions

More information is available in our Privacy Policy and Privacy Objection & Restriction Request Policy.

17. Appeals and Decision Review

If an automated or assisted decision affects content, account access, monetisation, payment, payout, advertising, marketplace features, or other important access, users may be able to appeal where Playflick provides an appeal process.

Appeals may be available for:

Content removal
Account restrictions
Monetisation restrictions
Ad rejections
Payment or payout restrictions
Marketplace or storefront restrictions
Verification decisions where available

Appeals are handled under our Appeals Policy.

18. Limits on Disclosure

Playflick may not disclose all automated system details, ranking factors, fraud rules, moderation thresholds, security signals, provider signals, or detection methods.

Limiting disclosure helps protect users, security systems, fraud controls, safety tools, and platform integrity from abuse or evasion.

19. No Guaranteed Rankings or Outcomes

Automated systems may influence recommendations, rankings, ads, search visibility, content eligibility, safety review, fraud review, or account features.

Playflick does not guarantee:

Specific search placement
Specific recommendation placement
Specific view counts
Specific ad delivery
Specific monetisation outcomes
Specific creator analytics results
Specific audience reach
Specific revenue or payout amounts

20. Reports and Questions

Users may contact Playflick about automated decisions, profiling concerns, recommendation concerns, advertising personalisation, moderation errors, fraud review concerns, or privacy rights questions.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

Your account email
The feature, content, account, payment, ad, or decision involved
A clear explanation of the issue
Any screenshots, notices, references, or supporting information
Whether you are asking for privacy review, appeal review, or support review

Do not send passwords, full payment card numbers, bank passwords, or one-time login codes.

21. Privacy and Data Retention

Playflick may process and retain automated processing records, profiling signals, recommendation signals, ranking signals, moderation signals, fraud signals, security signals, advertising signals, decision records, support messages, appeal records, privacy request records, and enforcement records.

These records may be retained for account operation, personalisation, safety, fraud prevention, security, legal compliance, moderation, appeals, audits, analytics, and platform integrity.

More information is available in our Privacy Policy, Data Retention Policy, and Evidence Preservation Policy.

22. Changes to This Policy

We may update this Automated Decision-Making & Profiling Policy from time to time.

Changes may reflect new recommendation systems, moderation tools, advertising tools, fraud controls, safety systems, privacy rights, legal requirements, or platform updates.

Your continued use of Playflick after changes become effective means you agree to the updated policy.

23. Contact Us

For automated decision-making questions, profiling concerns, recommendation concerns, privacy rights requests, appeal requests, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Privacy Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

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