Watchlist, Favourites & Personalisation Policy

Effective Date: 2026

Last Updated: 2026

This Watchlist, Favourites & Personalisation Policy explains how watchlists, favourites, saved videos, liked content, viewing history, search history, personalised recommendations, user preferences, content suggestions, and related personalisation features may work on Playflick.com, operated by Playflick™ Media .ltd.

This policy should be read together with our Terms of Service, Privacy Policy, Cookie Policy, Cookie Settings & Consent Preferences, Search, Rankings & Recommendations Policy, User Generated Content Policy, Content Policy, Data Retention Policy, Account Deletion & Data Removal Policy, and Platform Availability & Service Changes Policy.


1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us


2. Purpose of This Policy

Playflick may offer features that help users save content, organise content, return to videos later, receive recommendations, discover creators, and personalise their viewing experience.

This policy explains:

  • How watchlists and favourites may work
  • How saved content may be stored or removed
  • How personalisation may use user activity
  • How recommendations may be affected by activity and preferences
  • How users may manage some personalisation features where available
  • How privacy and data retention may apply

3. Watchlist Features

Playflick may allow users to add videos, films, shorts, trailers, creators, channels, livestreams, paid content, or other items to a watchlist where the feature is available.

A watchlist may help users:

  • Save content for later
  • Track films or videos they want to watch
  • Organise entertainment interests
  • Return to unfinished content
  • Remember trailers, creators, or channels
  • Discover related recommendations

4. Favourites and Saved Content

Playflick may allow users to favourite, like, save, bookmark, follow, or otherwise mark content or creators where features are available.

Favourites and saved content may include:

  • Videos
  • Shorts
  • Films
  • Trailers
  • Livestreams
  • Creators
  • Channels
  • Playlists
  • Comments or posts where available
  • Paid content or subscriptions where available

5. No Guaranteed Permanent Access

Adding content to a watchlist, favourites list, saved list, or similar feature does not guarantee that the content will remain available forever.

Saved content may become unavailable because of:

  • Creator deletion
  • Account deletion
  • Privacy setting changes
  • Content removal
  • Copyright or rights complaints
  • Policy enforcement
  • Age restrictions
  • Paid content restrictions
  • Regional restrictions
  • Technical issues
  • Platform service changes

6. Viewing History

Playflick may use viewing history where available to help users resume content, improve recommendations, measure engagement, support creator analytics, prevent abuse, and improve platform features.

Viewing history may include information such as:

  • Videos watched
  • Films or trailers viewed
  • Watch progress
  • Viewing time
  • Replay activity
  • Skipped or completed content
  • Device or session information
  • Content categories or genres viewed

Users may be able to manage or delete viewing history where Playflick provides such controls.


7. Search History

Playflick may use search activity where available to help users find content, improve search results, improve recommendations, prevent abuse, and personalise discovery.

Search history may include:

  • Search terms
  • Clicked results
  • Search filters
  • Genres, topics, creators, or titles searched
  • Search dates and times

Users may be able to manage or delete search history where Playflick provides such controls.


8. Personalised Recommendations

Playflick may use user activity and platform signals to suggest content, creators, channels, films, trailers, shorts, livestreams, or other features.

Recommendation signals may include:

  • Watch history
  • Search history
  • Likes, dislikes, ratings, or favourites
  • Watchlist activity
  • Subscriptions or followed creators
  • Comments or engagement where relevant
  • Content categories and genres
  • Location or language settings where relevant
  • Device and platform signals
  • Popularity and quality signals

Playflick does not guarantee that recommendations will always be accurate, relevant, complete, or suitable for every user.


9. User Preferences

Playflick may allow users to set preferences where available.

Preferences may include:

  • Language
  • Country or region
  • Content categories
  • Genre preferences
  • Notification preferences
  • Cookie or consent settings
  • Accessibility preferences
  • Playback preferences
  • Recommendation preferences where available

Preferences may affect content discovery, recommendations, account experience, notifications, and platform features.


10. Personalisation Is Not Perfect

Personalisation systems may make mistakes.

Users may receive recommendations that are:

  • Not relevant
  • Repeated
  • Based on old activity
  • Based on shared device activity
  • Influenced by accidental clicks
  • Influenced by trending content
  • Limited by available data
  • Limited by platform settings or legal requirements

Users should not assume that recommendations reflect Playflick’s endorsement of any creator, view, product, claim, or content.


11. Shared Devices and Accounts

If multiple people use the same device, browser, account, or household connection, personalisation may be affected by the activity of more than one person.

Users should be careful when sharing accounts or devices, especially where children or family members use the same account or browser.

Playflick may not be able to tell whether activity came from the account holder or another person using the same account or device.


12. Children and Personalisation

Playflick may apply special protections, limits, or restrictions where children or younger users are involved.

Personalisation involving younger users may be limited or adjusted for safety, privacy, legal compliance, parental guidance, age restrictions, and content suitability.

Users under 18 should use Playflick with appropriate parent or guardian guidance.


13. Age-Restricted and Sensitive Content

Watchlist, favourites, and recommendation features may be affected by age restrictions, content ratings, account settings, legal requirements, or safety rules.

Playflick may limit, hide, label, reduce, or block recommendations for content that may be unsuitable for certain users or audiences.


14. Paid Content and Personalisation

Playflick may recommend paid content, rentals, subscriptions, memberships, or premium content where available.

Personalised recommendations for paid content do not guarantee:

  • That the user will like the content
  • That the content will remain available
  • That the content is free
  • That a refund will be available
  • That a creator is endorsed by Playflick
  • That the content is suitable for all users

Users should review pricing, access terms, ratings, descriptions, and refund rules before buying or subscribing.


15. Advertising and Personalisation

Playflick may use certain information to show or measure ads where permitted by law, consent settings, cookie settings, and platform features.

Ad personalisation may be affected by:

  • Cookie choices
  • Consent preferences
  • Account settings
  • Device settings
  • Browser settings
  • Advertising provider rules
  • Legal requirements

More information is available in our Privacy Policy, Cookie Policy, Advertising Policy, and Cookie Settings & Consent Preferences.


16. Managing Watchlist and Saved Content

Users may be able to add, remove, edit, organise, or clear watchlist items, favourites, saved videos, likes, or related content where Playflick provides such controls.

Some actions may not be reversible, and some data may still be retained where needed for legal, safety, fraud prevention, security, payment, moderation, or platform integrity reasons.


17. Managing Personalisation

Playflick may provide controls to manage some personalisation settings where available.

These controls may include:

  • Clearing watch history
  • Clearing search history
  • Removing saved content
  • Changing language or region settings
  • Managing cookie preferences
  • Adjusting notification settings
  • Deleting an account
  • Submitting privacy rights requests

Some recommendations or platform features may still use non-personalised signals, such as popularity, availability, safety, region, language, or platform quality signals.


18. Data Retention

Playflick may retain watchlist, favourites, viewing history, search history, recommendation signals, saved content records, user preferences, and related activity data for as long as needed for platform operation, personalisation, safety, analytics, legal compliance, fraud prevention, security, moderation, and platform integrity.

Retention periods may vary depending on the type of data, account status, user settings, legal requirements, and platform needs.

More information is available in our Privacy Policy and Data Retention Policy.


19. Account Deletion and Personalisation Data

If you delete your account, Playflick may delete, anonymise, restrict, or retain certain personalisation-related data according to our Account Deletion & Data Removal Policy, Privacy Policy, and Data Retention Policy.

Some data may be retained where needed for:

  • Legal compliance
  • Security
  • Fraud prevention
  • Payment disputes
  • Moderation records
  • Rights disputes
  • Platform integrity

20. User Feedback and Recommendation Quality

Playflick may use feedback signals to improve recommendations and platform experience.

Feedback signals may include:

  • Likes
  • Dislikes
  • Ratings
  • Watchlist additions
  • Content removals from watchlist
  • Skipped content
  • Reports
  • “Not interested” style signals where available
  • Survey or support feedback where available

Feedback signals may not always result in immediate or visible changes to recommendations.


21. No Guarantee of Results

Playflick does not guarantee that watchlists, favourites, personalisation, search, recommendations, notifications, or saved content features will always work, remain available, sync across devices, or produce desired results.

Features may be affected by technical issues, account settings, content removal, service changes, browser settings, cookie settings, device settings, or legal requirements.


22. Reports and Support

If you experience issues with watchlists, favourites, saved content, viewing history, search history, recommendations, preferences, or account settings, contact Playflick.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

  • Your account email
  • Your username or channel name, if relevant
  • The affected feature
  • The content URL, if relevant
  • A clear explanation of the issue
  • Any screenshots or error messages where useful

23. Changes to This Policy

We may update this Watchlist, Favourites & Personalisation Policy from time to time.

Changes may reflect new watchlist tools, favourites features, recommendation systems, privacy controls, cookie settings, account settings, legal requirements, or platform updates.

Your continued use of Playflick after changes become effective means you agree to the updated policy.


24. Contact Us

For watchlist issues, favourites questions, personalisation concerns, recommendation feedback, privacy questions, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Support Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com


25. Footer Notice

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Playflick™ is a trademark of Playflick™ Media .ltd.