Sponsored Content & Affiliate Disclosure Policy

1. Who We Are

Operator: Playflick™ Media .ltd

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Playflick wants users to clearly understand when content is commercial, sponsored, paid, promotional, affiliated, or influenced by a business relationship.

This policy helps protect:

Viewers from misleading promotions
Creators from unclear disclosure expectations
Advertisers from deceptive practices
Children and vulnerable users from unfair influence
Playflick from advertising, consumer protection, safety, and trust risks

3. What Counts as Sponsored or Promotional Content?

Sponsored or promotional content may include any content where a creator, user, advertiser, or third party receives money, free products, services, discounts, gifts, credits, commissions, benefits, exposure, or other value in exchange for promoting, reviewing, mentioning, displaying, linking to, or endorsing something.

This may include:

Sponsored videos
Paid product reviews
Product placements
Affiliate links
Referral links
Discount codes
Brand partnerships
Paid shout-outs
Creator endorsements
Free products or services provided for review
Promotional livestreams
Sponsored challenges or campaigns
Commission-based recommendations
Paid community posts, comments, or descriptions

4. Disclosure Requirement

If content is sponsored, paid, promotional, affiliated, or influenced by a commercial relationship, the creator must clearly disclose that relationship.

Disclosures should be:

Clear
Honest
Easy to notice
Placed near the sponsored claim or link
Understandable to ordinary viewers
Made before users make a purchase or click a commercial link
Repeated where necessary in long videos or livestreams

Hidden, vague, misleading, or buried disclosures may not be enough.

5. Examples of Clear Disclosures

Depending on the content and context, clear disclosures may include statements such as:

“This video is sponsored by [Brand].”
“Paid promotion.”
“Includes affiliate links.”
“I may earn a commission if you buy through this link.”
“This product was provided for free for review.”
“This livestream includes a paid brand partnership.”
“This post contains sponsored content.”

The disclosure should be accurate. Do not claim something is independent if it is sponsored or influenced by payment, commission, gifts, or other benefits.

6. Where Disclosures Should Appear

Disclosures should appear where users are likely to notice them.

Depending on the content type, disclosures may need to appear in:

The video itself
The beginning of the video
The description
The livestream title or description
On-screen text
Spoken audio
Pinned comments
Affiliate link descriptions
Ad campaign materials
Paid content pages

For livestreams, disclosures may need to be repeated because viewers may join after the stream begins.

7. Affiliate Links and Referral Codes

If you use affiliate links, referral codes, commission links, tracking links, discount codes, or similar commercial links, you must disclose that you may receive value if users click, sign up, or purchase.

Affiliate links must not:

Mislead users about the destination
Hide the commercial relationship
Promote scams, fraud, malware, or illegal goods
Use false urgency or fake discounts
Make unsupported claims about results, earnings, health, safety, or performance
Target children unfairly or inappropriately

8. Sponsored Reviews and Endorsements

Sponsored reviews and endorsements must be honest and must reflect the creator’s genuine opinion or experience where presented as a personal review.

Creators must not:

Claim to have used a product if they have not used it
Make false claims about product results
Hide payment or free products
Present paid claims as independent research
Guarantee results that are not typical or proven
Promote unsafe products or services
Use fake testimonials

9. Product Placement

If a video, short, livestream, movie, trailer, or other content includes paid product placement, brand placement, branded props, branded integrations, or paid mentions, the creator should disclose this clearly.

Product placement must not be used to promote prohibited, unsafe, illegal, or misleading products or services.

10. Sponsored Content Involving Children

Sponsored content involving children or likely to appeal to children must be handled with extra care.

Creators and advertisers must not:

Exploit children’s trust
Pressure children to buy products
Encourage children to ask parents or guardians to make purchases unfairly
Hide paid promotions in child-directed content
Use children to promote unsafe, age-inappropriate, or misleading products
Collect children’s personal information through promotions
Promote scams, gambling, alcohol, adult products, or restricted goods to children

Playflick may remove, restrict, demonetise, or age-restrict sponsored content that creates child-safety, consumer protection, or advertising compliance concerns.

11. Prohibited Sponsored Content

Sponsored content, affiliate promotions, endorsements, and paid partnerships must not promote prohibited goods, services, claims, or behaviour.

Prohibited sponsored content may include:

Scams or fraud
Phishing or malware
Illegal goods or services
Counterfeit goods
Fake investments or get-rich-quick schemes
Unlicensed financial services
Dangerous products or unsafe challenges
Misleading health claims
Copyright piracy or illegal streaming services
Adult sexual services or exploitative content
Products or services targeted unlawfully at children
Anything prohibited by Playflick’s Advertising Policy or Content Policy

12. Sponsored Claims Must Be Supportable

Claims made in sponsored content must be truthful, fair, and supportable.

This applies to claims about:

Prices
Discounts
Availability
Performance
Health benefits
Safety
Income or earnings
Investment returns
Environmental benefits
Product comparisons
Endorsements or awards

Playflick may remove or restrict sponsored content that appears misleading, unsupported, deceptive, unsafe, or unlawful.

13. Creator Responsibility

Creators are responsible for sponsored content they upload, post, stream, link to, or monetise.

Creators must:

Disclose commercial relationships clearly
Comply with Playflick policies
Comply with applicable advertising and consumer protection laws
Have rights to use brand materials, music, images, clips, and logos
Ensure claims are truthful and not misleading
Ensure affiliate links and discount codes are disclosed
Keep records of sponsorship arrangements where appropriate

14. Advertiser Responsibility

Advertisers, brands, agencies, and sponsors are responsible for ensuring campaigns, claims, materials, products, landing pages, and creator instructions comply with Playflick policies and applicable law.

Advertisers must not instruct creators to hide sponsorships, make false claims, target children unfairly, misuse personal data, infringe rights, or promote prohibited products.

15. Playflick Advertising Tools

Sponsored content created outside Playflick’s advertising tools may still be subject to this policy.

If you use Playflick advertising tools, you must also follow our Advertising Policy, Payments & Billing Terms, and any campaign-specific rules shown during ad creation.

Playflick may reject, pause, remove, or restrict ads and promoted content that breach this policy.

16. Monetisation and Sponsored Content

Sponsored content may affect monetisation eligibility.

Playflick may disable ads, restrict paid content, withhold earnings, reverse credits, or remove monetisation where sponsored content:

Is misleading or undisclosed
Promotes prohibited products or services
Uses fake engagement
Violates copyright or trademark rights
Targets children unfairly
Creates legal, payment, refund, chargeback, safety, or reputational risk

17. Reports About Sponsored Content

Users may report sponsored content, affiliate links, paid promotions, or endorsements that appear misleading, undisclosed, unsafe, unlawful, or in breach of Playflick rules.

Contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Please include:

The content URL
The username or channel name
The sponsored content or affiliate issue
Why you believe the disclosure is missing, unclear, misleading, or unsafe
Any screenshots, timestamps, links, or supporting evidence

18. Enforcement

Playflick may take action where sponsored content, affiliate links, endorsements, or paid promotions breach this policy.

Enforcement may include:

Requesting disclosure updates
Removing or restricting content
Age-restricting content
Reducing visibility
Removing links
Disabling monetisation
Withholding or reversing earnings
Rejecting or pausing ads
Restricting creator tools
Suspending or terminating accounts
Reporting serious issues to relevant authorities where appropriate

19. Appeals

If your content, ad, account, link, or monetisation was restricted under this policy and you believe Playflick made a mistake, you may request a review under our Appeals Policy.

Contact:

Email: hello@playflick.com

Please include:

Your account email
Your username or channel name
The affected content or ad URL
The decision you are appealing
Why you believe the decision was incorrect
Any sponsorship agreement, disclosure evidence, permissions, or supporting context

20. Changes to This Policy

We may update this Sponsored Content & Affiliate Disclosure Policy from time to time.

Changes may reflect new advertising rules, creator tools, monetisation systems, consumer protection requirements, affiliate practices, child-safety rules, platform features, or legal requirements.

Your continued use of Playflick after changes become effective means you agree to the updated policy.

21. Contact Us

For sponsored content questions, affiliate disclosure reports, advertising concerns, creator partnership questions, appeals, or policy enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

Veuillez noter que si vous avez moins de 18 ans, vous ne pourrez pas accéder à ce site.