Data Retention Policy

Effective Date: 2026

Last Updated: 2026

This Data Retention Policy explains how Playflick™ Media .ltd may retain, delete, anonymise, preserve, or restrict data connected to Playflick.com.

This policy applies to account data, user-generated content, uploads, comments, payments, creator monetisation, advertising, reports, moderation records, legal requests, security logs, cookies, analytics, and other platform data.

This policy should be read together with our Privacy Policy, Cookie Policy, Terms of Service, Account Deletion & Data Removal Policy, Privacy Rights Request page, Online Safety Policy, Child Safety Policy, Copyright & Takedown Policy, Creator Monetisation Terms, Payments & Billing Terms, and Law Enforcement Request Policy.

1. Who We Are

Operator: Playflick™ Media .ltd

Website: https://playflick.com

Business Address:
41 Norman Avenue
London
N22 5ES
United Kingdom

Privacy Contact Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

2. Purpose of This Policy

Playflick keeps data only for as long as reasonably necessary for the purposes described in this policy, our Privacy Policy, our Terms of Service, our legal obligations, our safety obligations, and our operational needs.

Data may be retained to:

Provide Playflick services
Maintain user accounts
Host and display uploaded content
Process payments and refunds
Support creator monetisation and payouts
Run advertising services
Protect users and children
Detect fraud, spam, abuse, and security threats
Handle reports, moderation, appeals, and disputes
Respond to copyright, trademark, privacy, and legal complaints
Comply with tax, accounting, legal, regulatory, and record-keeping obligations
Establish, exercise, or defend legal claims

3. General Retention Principle

Playflick aims to retain personal data for no longer than reasonably necessary.

Retention periods may vary depending on:

The type of data
The reason the data was collected
Whether the account is active or inactive
Whether the data is connected to payments, tax, or accounting
Whether the data is connected to safety, child protection, fraud, or abuse prevention
Whether the data is connected to copyright, trademark, privacy, or legal disputes
Whether Playflick has a legal obligation to retain it
Whether deletion is technically possible at the relevant time

4. Account Data

Account data may include usernames, display names, email addresses, profile images, profile information, settings, account status, verification status, login records, and account history.

Playflick may retain account data while your account is active and for a reasonable period after account deletion, suspension, or termination where needed for:

Account recovery
Fraud prevention
Security
Moderation records
Legal compliance
Dispute resolution
Protection against repeated abuse or ban evasion

5. Uploaded Content

Uploaded content may include videos, shorts, movies, trailers, livestream recordings, thumbnails, captions, metadata, titles, descriptions, tags, and playlists.

Uploaded content may be retained while it remains available on Playflick.

Content may be deleted, restricted, anonymised, or retained after removal where needed for:

Copyright complaints
Trademark complaints
Moderation records
Safety investigations
Child-safety concerns
Law enforcement requests
Legal disputes
Fraud prevention
Backup and disaster recovery

6. Comments and Community Data

Comments, replies, reactions, likes, dislikes, subscriptions, follows, playlist activity, and other community interactions may be retained while your account is active or while the related content remains available.

After account deletion or content removal, community data may be deleted, anonymised, restricted, or retained in limited form where needed for moderation, safety, legal, or platform integrity reasons.

7. Payment and Billing Data

Payment and billing data may include transaction records, receipts, invoices, subscription history, refund records, chargebacks, payout records, wallet credits, advertising payments, creator earnings, tax records, and payment-provider references.

Playflick may retain payment and billing data for as long as needed for:

Tax compliance
Accounting records
Fraud prevention
Refunds
Chargebacks
Payment disputes
Creator payouts
Advertising billing
Legal and regulatory obligations

Payment providers may retain payment data under their own policies and legal obligations.

8. Creator Monetisation Data

Creator monetisation data may include earnings, payout balances, payment method details, tax information, verification records, paid content sales, subscription revenue, advertising revenue, refunds, chargebacks, and policy review records.

Playflick may retain creator monetisation data for as long as needed to:

Calculate earnings
Process payouts
Handle refunds and chargebacks
Prevent fraud and invalid traffic
Review copyright or monetisation disputes
Comply with tax and accounting laws
Enforce Creator Monetisation Terms
Resolve legal or payment-provider disputes

9. Advertising Data

Advertising data may include advertiser accounts, campaign details, ad creatives, ad spend, impressions, clicks, views, billing data, landing pages, targeting settings, reports, rejected ads, and campaign performance data.

Advertising data may be retained for:

Campaign reporting
Billing and invoices
Refunds and disputes
Invalid traffic detection
Fraud prevention
Advertising policy enforcement
Legal and regulatory compliance
Tax and accounting records

10. Reports, Moderation, and Appeals Data

Playflick may retain reports, moderation decisions, appeals, warnings, restrictions, suspensions, takedowns, safety reviews, copyright notices, trademark complaints, impersonation reports, and related communications.

This data may be retained for:

Policy enforcement
Appeals and reviews
Repeat violation tracking
Child safety and user protection
Fraud and abuse prevention
Copyright and trademark enforcement
Legal compliance
Dispute resolution
Protection of Playflick, users, creators, rights holders, advertisers, and third parties

11. Security Logs and Technical Data

Security logs and technical data may include IP addresses, device data, browser data, login history, access logs, error logs, upload logs, API logs, fraud signals, rate-limit records, and suspicious activity records.

Playflick may retain this data for:

Security monitoring
Fraud prevention
Spam prevention
Account protection
Bot detection
System reliability
Debugging and technical support
Legal compliance
Investigation of abuse or security incidents

12. Cookies and Analytics Data

Cookies, analytics data, consent records, usage data, and performance data may be retained according to the purpose of the cookie or technology used.

Cookie retention may vary depending on whether the cookie is:

Strictly necessary
Functional
Analytics or performance-related
Advertising-related
Security or anti-abuse related

More information is available in our Cookie Policy and Cookie Settings & Consent Preferences page.

13. Legal Requests and Authority Requests

Playflick may retain data connected to law enforcement requests, court orders, regulator requests, preservation requests, emergency disclosures, legal notices, or public authority requests.

Such data may be retained where needed to:

Comply with legal obligations
Preserve evidence
Respond to official requests
Protect users or the public
Protect children
Defend legal claims
Document Playflick’s response

14. Data Connected to Children and Safety

Data connected to child safety, child exploitation reports, grooming concerns, underage accounts, serious harm, emergency situations, or vulnerable users may be retained where necessary for safety, legal, reporting, investigation, or evidence-preservation reasons.

Playflick may retain such data even if an account is deleted, where retention is necessary to protect children, prevent abuse, comply with law, support investigations, or defend legal claims.

15. Backup Copies

Deleted data may remain in backup systems for a limited period until backups are overwritten, rotated, or deleted.

Backup data is not normally used for active platform purposes unless needed for:

Disaster recovery
Security incidents
Legal compliance
Fraud prevention
Safety investigations
System restoration

16. Account Deletion and Retention

If you delete your Playflick account, Playflick may delete, anonymise, restrict, or retain certain data depending on the type of data and the reason it is held.

Some information may be retained after account deletion where necessary for:

Legal compliance
Tax and accounting
Payment records
Refunds and chargebacks
Fraud prevention
Security
Safety reports
Child protection
Copyright or trademark disputes
Moderation records
Law enforcement requests
Dispute resolution

More information is available in our Account Deletion & Data Removal Policy.

17. Anonymisation and Aggregation

Playflick may anonymise or aggregate data so it no longer identifies a specific user.

Anonymised or aggregated data may be used for:

Analytics
Platform improvement
Security research
Business reporting
Performance measurement
Advertising measurement
Trend analysis

Once data is properly anonymised, it may no longer be treated as personal data under applicable data protection law.

18. Data Deletion Requests

You may request deletion of certain personal data where applicable law gives you that right.

To submit a deletion or privacy request, contact:

Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us

Some deletion requests may be refused, delayed, or limited where Playflick is allowed or required to retain data for legal, safety, security, fraud-prevention, payment, copyright, moderation, or dispute-resolution reasons.

19. Third-Party Retention

Playflick may use third-party services for hosting, payments, storage, analytics, advertising, email, livestreaming, video processing, content delivery, security, support, and other platform operations.

Third-party providers may retain data according to their own privacy policies, contracts, legal obligations, and operational requirements.

Playflick does not control all third-party retention practices.

20. Search Engines, Caches, and External Copies

Content or information removed from Playflick may still appear in search engines, browser caches, third-party archives, screenshots, downloads, user devices, embeds, or external websites.

Playflick does not control third-party search engines, caches, archives, websites, or user devices.

21. Changes to This Data Retention Policy

We may update this Data Retention Policy from time to time.

Changes may reflect new legal requirements, data practices, platform features, storage systems, payment systems, safety obligations, moderation processes, or operational needs.

Your continued use of Playflick after changes become effective means you acknowledge the updated policy.

22. Contact Us

For data retention questions, privacy rights requests, account deletion, data removal, or data protection enquiries, contact:

Playflick™ Media .ltd
41 Norman Avenue
London
N22 5ES
United Kingdom

Privacy Contact Email: hello@playflick.com
Contact Page: https://playflick.com/contact-us
Website: https://playflick.com

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