Dr. Jordan Peterson sits down with country music artist John Rich. They discuss his new independent song release “Revelation,” the balance of artistic and commercial merit, recognizing constraints that detract from your proper orientation, discerning the spirits from the shadows, and what terrifies Jordan about the biblical Christ.

John Rich is a multi-platinum hit generator and music industry leader whose creative talents are matched only by his business savvy. He is also a proud father of two sons and recently celebrated his 13th wedding anniversary. Whether through a raucous party anthem or a sober reflection on hard times in the heartland, Rich’s ability to capture the American zeitgeist in song has made him one of the most successful and prolific entertainers in the music business today. In 2011, Rich impressed Donald Trump and American TV audiences with his business acumen and leadership skills, becoming the winner of Donald Trump’s Celebrity Apprentice and raising $1.5 million for St. Jude Children’s Research Hospital. Now, Rich is applying his talents to his latest venture, a lifestyle brand called Redneck Riviera that launched in 2014 with an apparel line geared to what he dubs the “work hard play hard” crowd.

This episode was recorded on July 26th, 2024

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- Links -

For John Rich:

On X https://x.com/johnrich?ref_src....=twsrc%5Egoogle%7Ctw

On Insta https://www.instagram.com/johnrichofficial/?hl=en

“Revelation” on Spotify https://open.spotify.com/album..../2d4WSrynmAtScmsuVvz

“Revelation” on YouTube https://www.youtube.com/watch?v=Yk6YPFCUaqA


- Chapters -

(0:00) Coming up
(0:37) Intro
(2:41) “Revelation”: inspiration behind the song
(6:34) Producing the song independently, listening to his conscience
(9:28) When art is secondary to commercial success
(16:43) Hollywood and Music Row are owned by the same people
(23:00) Recognizing the constraints and breaking free for the right reasons
(28:23) Be hot or cold, not lukewarm
(31:16) Short-term sacrifice for long-term freedom
(38:04) Leonard Cohen and Johnny Cash: inspiring awe
(39:49) Required submission to the lie, fear as a proper motivator
(47:09) Preaching when it is unpopular
(51:07) Distinguishing between your own will and the will of God, imperfect by design
(56:44) What John prays for
(1:02:46) The development of John’s faith: “I felt abandoned”
(1:06:23) Human righteousness is as filthy rags in the sight of God
(1:10:40) John quotes Jordan, where the narrative and objective world touch
(1:13:18) What terrifies Jordan about the potential reality of the biblical Jesus
(1:16:01) The flaming sword
(1:17:40) Belief is a way of living, not a series of affirmative statements
(1:18:30) Holy terror and the truth of the Bible



// COURSES //
Discovering Personality: https://jordanbpeterson.com/personality
Self Authoring Suite: https://selfauthoring.com
Understand Myself (personality test): https://understandmyself.com

// BOOKS //
Beyond Order: 12 More Rules for Life: https://jordanbpeterson.com/Beyond-Order
12 Rules for Life: An Antidote to Chaos: https://jordanbpeterson.com/12-rules-for-life
Maps of Meaning: The Architecture of Belief: https://jordanbpeterson.com/maps-of-meaning

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